Overview:

• Supports the Marketing Manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
• Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.
• Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
• Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.

Key Success Measures

• National market shares, brand turnover and PBI.
• Achievement of all key “Jobs to be Done” as specified in BMPs and SIA

JOB SUMMARY

BRANDVISION PLAN (BVP)

• Supports the Marketing manager in translation of the BVP into the BMP.

BRAND MARKETING PLAN

• Supports the Brand Marketing Plan development and deployment by:
• Assisting in the execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).  This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
• Delivers specific brand projects eg. co-branding with a major retailer.

INNOVATION & RENOVATION

• Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

KEY RELATIONSHIPS & TEAMS

• Category Manager
• Assistant Brand Building Team
• Customer Development
• Multi-functional BMP “deployment team” e.g. CD, CMI, Finance
• External agencies e.g. sponsorship, PR

SAFETY

• Responsible for implementing SHEQ and Security policies and management systems relevant to the role.

KEY REQUIREMENTS

• Develops brand plans that build equity and drives business growth
• Creates/deploys integrated communications
• Monitoring progress and takes action
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
• Bachelor degree, Post graduate business degree preferred (MBA)
• Preferred one year experience in marketing
• Project Management
• Customer Marketing interface