Consultant – Advocacy and Web Platform Activities at World Health Organization (WHO)

Purpose of consultancy

To provide project and technical expertise for advocacy and web platform activities for the Immunization, Vaccines and Biological’s Department (IVB).

Deliverables

Output 1: Provide technical and management input for WHO World Immunization Week 2023.

• Activity 1.1: Create an event page and campaign site and contribute to regularly updating its content.
• Activity 1.2: Include regional success stories on the website.
• Activity 1.3: Facilitate the development of the campaign material (toolkit, social media kit, banners, images, colour scheme, etc.).
• Activity 1.4: Promote the campaign.
• Activity 1.5: Contribute to the development of campaign videos.
• Activity 1.6: Work closely with graphic designers to guarantee the campaign material meets the requests and deadlines.
• Activity 1.7:  Promote the campaign by lighting up their landmarks (e.g., Jet d’eau in Geneva).

Expected Delivery Date: 30 April 2023.

Output 2: Provide advocacy and technical input in preparation of key IVB event related to the year of intensification of routine immunization serves including UNGA 2023 .

• Activity 2.1: Contribute to the concept for a visual installation for UNGA 2023 and advise on themes.
• Activity 2.2: Contribute to the development of a toolkit, social media content and strategy for UNGA 2023.
• Activity 2.3: Promote the UNGA 2023 both internally and externally (intranet, newsletter, media, social media, etc.).
• Activity 2.4: Promote IVB communications campaigns both internally and externally (intranet, newsletter, media, social media, etc.).

Expected Delivery Date: 31 January 2024.

Output 3: Facilitate and contribute to the monthly publication of IVB’s Global Immunization Newsletter (GIN).

• Activity 3.1: Coordinate inputs to the monthly newsletter at both global and regional level.
• Activity 3.2: Create the draft newsletter for clearance and incorporate comments and feedback to produce the final version, including final editing.
• Activity 3.3: Create content (feature stories) for the newsletter as required.
• Activity 3.4: Promote the newsletter on WHO’s social media.
• Activity 3.5: Guarantee the newsletter content is complete and submitted on time.

Expected Delivery Date: 31 January 2024.

Output 4: Provide technical support to IVB Department’s web platform (Sitefinity).

• Activity 4.1: Finalize edits and translation links to documents uploaded to Sitefinity using Silktide as well as ensuring it meets accessibility guidelines.
• Activity 4.2: Provide web editing and publishing support to IVB teams.
• Activity 4.3: Provide technical support for creating new content items for “tools” (such as .xlsx files).

Expected Delivery Date: 31 January 2024.

Qualifications, experience, skills and languages

Educational Qualifications:

Essential:

• University degree in social sciences and/or IT management, web design.

Experience

Essential:

• At least five years of relevant experience in corporate communications and website development where Sitefinity Content Management System is used.

Skills/Knowledge:

Essential:

• Advanced knowledge of WebIT (CMS tool for WHO).
• Advanced knowledge of Sitefinity (CMS tool for WHO).
• Knowledge of photo editing software (for optimizing photos for web).
• Knowledge of Adobe Acrobat (for editing PDFs).
• Expertise in handling Facebook and Twitter accounts.