Area Sales Representative Job Dec 2021

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Job Title:  Area Sales Representative,

Function:  Sales,

Contract:   Fulltime,

Locations:  Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, Thika, Meru, Kericho, Machakos & Nanyuki


Promoting and selling Company products and to identify customer needs and propose the best solutions that will achieve the assigned region’s set sales targets.

Key Tasks

  • Recruit new accounts and obtain sales orders.
  • Record daily sales activity on daily dashboard with a weekly summary for the Operations Supervisor.
  • Liaise with Operations regularly to identify monthly and quarterly promotional cycles and appraising their success.
  • Identify key competitor activity and strategy such as new product launches, activations and promotions in the area for sharing with the Management.
  • Service existing accounts and generate incremental orders.
  • Plan & supervise brand activations to ensure sales targets are met.
  • Train new retailers and their staff on the Company products.
  • Keeps management informed on trade activities by submitting activity and results. reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
  • Propose ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications and reputation of the company.
  • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
  • Recommend changes in products, service, and policy by evaluating results and competitive developments.
  • Resolve customer complaints by investigating problems; developing solution, preparing reports and making recommendations.
  • Provide updated customer records by maintaining records on area and customer sales.

Key Performance Measures

  • Revenue Generation  
  • Budgeting
  • Relationship Management
  • Reporting
  • Retailers Portfolio Growth
  • Company efficiency (Processes and systems)

Knowledge, experience and qualifications required

  • Diploma in any Business Management related field from a recognized institution.
  • At least 4 years’ experience working in sales is highly desirable
  • Trade development representative experience with Spirits, Bacardi, Wine, Beer and Liquor are highly desirable.
  • Proven work experience as a sales representative in FMCG and Liquor brand activations

Personal skills and attributes required

  • Ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in exceeding sales goals
  • Excellent selling, communication and negotiation skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback

How to Apply

Interested candidates should email their curriculum vitae to the following address [email protected]  by  31 st  December 2021  clearly marking  – “ Area Sales Representative

(Please note that all applicants MUST indicate their preferred town when applying Nairobi or Eldoret in the subject line).

Only candidates short-listed for interviews will be contacted.

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