Commercial Performance Analyst – Trade Assets at Diageo

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  • Company: Diageo
  • Location: Kenya
  • State: Nairobi
  • Job type: Full-Time
  • Job category: - Data Science / Research Jobs in KenyaDiageo Jobs in Kenya
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Job Description

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Purpose of the Role:

The Commercial Performance Analyst will be responsible for collecting, compiling and analyzing sales & related data and providing valuable feedback and actionable insights to assist in the governance of commercial planning process

Key Accountabilities

Data management

  • Create and updates the SFA system with all the approved activities for execution by the sales team
  • Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – Assets.
  • Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis.
  • Support with data quality assurance and data cleansing of existing data sets for analysis.

Performance Reporting & Management

  • Engages with the divisional Commercial Performance Managers to identify issues affecting execution of BTL plan and updates for actioning by the Commercial Performance Manager – Assets
  • On an ongoing and ad hoc bases reports on and verifies daily, Weekly and monthly Key performance Indicators (KPI) are updated based on the customer marketing team needs
  • Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
  • Process and analyze large datasets, producing clear findings and recommendations
  • Manage and book the calendar of the various stakeholders to execute the customer marketing routines

Dashboard Automation and Change Management

  • Gathering and refining of requirements to build dashboards that address customer marketing team business needs.
  • Develops tests and trains the team to navigate and generate insights from the dashboard developed.
  • Develops a business case on any additional enhancements that are not within the current system capabilities.
  • User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM, SDP).

Vendor Management and internal Communications

  • Manages the relationship vendors delivering non-Shopper and Channel activities – Branding and licences for vehicles and outlets.
  • Tracks and follows through the approvals of NACADA and BCLB approval for activities Publication of the bi-weekly sales magazines.

Leadership Capabilities:

Win through Execution

  • Lead bold execution in a fast moving world.
  • Demand brilliant execution to ensure we always win at the point of purchase.

Inspire through Purpose

  • Amplify our purpose internally and externally.
  • Demand brilliant execution to ensure we always win at the point of purchase.

Shape the Future

  • Create focus and ownership for shaping Diageo’s future ambition.
  • Set context and empower people to experiment and unlock opportunities for growth.

Invest in Talent

  • Harness the full extent of Diageo’s talent and diversity
  • Build and coach diverse teams to unlock performance and growth

Required Skills:

  • Performance monitoring and evaluation
  • Market research, intelligence
  • Business performance monitoring
  • Business development
  • Change management
  • Sales management
Entry level requirements – skills and experience:


  • Bachelor’s degree in Business Administration, Accounting, Economics, Finance, Statistics, computer science, programming; Master’s in a similar business field is a plus.
  • Advanced MS Excel and MS SQL skills
  • +3 years’ experience in Business analytics, Finance or Sales role or related field
  • Strong attention to detail.
  • Ability to follow defined business processes.
  • Ability to manage and monitor data quality.

Essential Experience:

  • Exceptional analytical, conceptual, research and quantitative skills.
  • Ability to manage people performance, coaching and development of a multi-disciplined team.
  • Proactive structured problem-solving skills.
  • Above-average communication skills.
  • The ability to influence stakeholders and work closely with them to determine acceptable solutions.

Desirable Experience

  • Basic financial awareness, understanding of commercial business performance drivers & budgeting processes.
  • Proficient in use of standard business (MS Office), SAP/ERP systems, and Diageo packages.
  • Experience working within the Performance Management structure of KPI’s and Tier Review Meeting Structure.
Method of Application
Submit your CV and Application on Company Website : Click Here Closing Date : 20 August. 2022
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