Content Creator at SWVL

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  • Company: SWVL
  • Location: Kenya
  • State: Nairobi
  • Job type: Full-Time
  • Job category: Sales/Marketing Jobs in Kenya
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Job Description
Job purpose

The purpose of this role is to help SWVL build and maintain a strong and consistent brand by creating relevant content. This role will report to the  Marketing Manager

Roles And Responsibilities

The areas of responsibility include but are not limited to:Create and distribute marketing copy to advertise our company and products

  • Oversee, edit and proofread written pieces before publication
  • Create all content on social networks and come up with new content accordingly.
  • Identify customers’ needs and recommend new topics.
  • Coordinate with the design team on all designs and illustrations for online and offline platforms.
  • Strategize content pillars and sub pillars.
  • Plan a holistic content calendar and content proposition.
  • Collaborate with community management teams, brand teams, agencies to implement the strategy.
  • Oversee writing style and tone for all content.
  • Develop content governance guidelines for tone, style, and voice of all content,and ensure they are followed.
  • Develop editorial strategy, so content is consistent across all delivery platforms.
  • Conduct periodic content audits. Track and calculate content ROI.
  • Ensure that content strategy meets business objectives. Strategize and improve content delivery and promotion.
  • Analyzing content marketing strategy to evaluate whether it’s working or not.
Qualifications, Experience And Personal Qualities

Excellent copywriting skills. Ability to plan, direct, design, and edit content that get results.

  • Content presentation skills. Ability to determine how content should be packaged for new and existing consumers, to induce them to take business actions
  • Experience in handling and strategizing marketing campaigns.
  • Multitasking and organizational skills, handling several types of projects and people regularly.
  • Experience with production of marketing assets, end to end ideation as well as execution including but not limited to digital, print, DVC/TVC and other media.
  • Editorial competency – to conduct thorough audits to determine what content to be kept, edited, rewritten, and more.

The following  personal qualities  are preferred:

  • Excellent copywriting skills. Ability to plan, direct, design, and edit content that
  • get results.
  • Content presentation skills. Ability to determine how content should be
  • packaged for new and existing consumers, to induce them to take business
  • actions
  • Experience in handling and strategizing marketing campaigns.
  • Multitasking and organizational skills, handling several types of projects and
  • people regularly.
  • Experience with production of marketing assets, end to end ideation as well as
  • execution including but not limited to digital, print, DVC/TVC and other media.
  • Editorial competency – to conduct thorough audits to determine what content
  • to be kept, edited, rewritten, and more.
  • Good Analytical abilities to spot patterns and trends in content marketing data.
  • Having a keen interest in organizational goals and targets.
  • Excellent writing and editing skills in English and Urdu.
  • An ability to fact-check long-form content pieces.
  • Time-management skills.
  • At least three years of experience in marketing-related roles like digital content
  • manager, social media manager or content strategist. Proven work experience
  • as a Content Creator, Copywriter or similar role.
  • BSc in Marketing, Journalism or relevant field.
Method of Application
Submit your CV and Application on Company Website : Click Here Closing Date : 30 April. 2022
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