Job purpose

The purpose of this role is to help SWVL build and maintain a strong and consistent brand by creating relevant content. This role will report to the  Marketing Manager

Roles And Responsibilities

The areas of responsibility include but are not limited to:Create and distribute marketing copy to advertise our company and products

• Oversee, edit and proofread written pieces before publication
• Create all content on social networks and come up with new content accordingly.
• Identify customers’ needs and recommend new topics.
• Coordinate with the design team on all designs and illustrations for online and offline platforms.
• Strategize content pillars and sub pillars.
• Plan a holistic content calendar and content proposition.
• Collaborate with community management teams, brand teams, agencies to implement the strategy.
• Oversee writing style and tone for all content.
• Develop content governance guidelines for tone, style, and voice of all content,and ensure they are followed.
• Develop editorial strategy, so content is consistent across all delivery platforms.
• Conduct periodic content audits. Track and calculate content ROI.
• Ensure that content strategy meets business objectives. Strategize and improve content delivery and promotion.
• Analyzing content marketing strategy to evaluate whether it’s working or not.

Qualifications, Experience And Personal Qualities

Excellent copywriting skills. Ability to plan, direct, design, and edit content that get results.

• Content presentation skills. Ability to determine how content should be packaged for new and existing consumers, to induce them to take business actions
• Experience in handling and strategizing marketing campaigns.
• Multitasking and organizational skills, handling several types of projects and people regularly.
• Experience with production of marketing assets, end to end ideation as well as execution including but not limited to digital, print, DVC/TVC and other media.
• Editorial competency – to conduct thorough audits to determine what content to be kept, edited, rewritten, and more.

The following  personal qualities  are preferred:

• Excellent copywriting skills. Ability to plan, direct, design, and edit content that
• get results.
• Content presentation skills. Ability to determine how content should be
• packaged for new and existing consumers, to induce them to take business
• actions
• Experience in handling and strategizing marketing campaigns.
• Multitasking and organizational skills, handling several types of projects and
• people regularly.
• Experience with production of marketing assets, end to end ideation as well as
• execution including but not limited to digital, print, DVC/TVC and other media.
• Editorial competency – to conduct thorough audits to determine what content
• to be kept, edited, rewritten, and more.
• Good Analytical abilities to spot patterns and trends in content marketing data.
• Having a keen interest in organizational goals and targets.
• Excellent writing and editing skills in English and Urdu.
• An ability to fact-check long-form content pieces.
• Time-management skills.
• At least three years of experience in marketing-related roles like digital content
• manager, social media manager or content strategist. Proven work experience
• as a Content Creator, Copywriter or similar role.
• BSc in Marketing, Journalism or relevant field.