Flexi Personnel Brand Marketing Manager Job(120K-140K)


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Brand Marketing Manager Job,

POSITION: Manager – Brand Marketing

LOCATION: Nairobi

POSITION BUDGET: 120,000 – 140,000

Our client, in the retail Industry is looking to fill the position of a Manager – Brand Marketing

JOB PURPOSE

The Manager – Brand Marketing is responsible for supporting the Senior Manager – Brand Marketing in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaign planning & execution. The role holder will also be responsible for implementation of our private label communication support plan across our key defined markets, ensuring providing proper support to the markets. He/she will work on optimizing the media strategy & media mix of the Brand through coordinating with the different markets and external media agencies.

Responsibilities

Brand Ownership

  • Support Senior Manager – Brand Marketing in building Carrefour’s mother brand and Carrefour’s private labels across markets
  • Support in campaign development through qualifying & briefing agencies across the region
  • Lead on execution of campaigns across different touchpoints
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
  • Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
  • Lead on the execution of our private label communication campaign across priority markets.
  • Work closely with Insights team to measure and act upon Customer Insights and all developed elements
  • Support the Head of Brand on the execution of New Concepts’ communication

Media Plan and implementation

  • Work with Media agency to define and implement optimum media plan for all countries that the Retail operates in.
  • Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
  • Define best practices of Online media planning in coordination with the Digital Marketing Team and share across markets
  • Communicate the latest trends, updates and best practices in media planning to the team and countries

Human Capital Responsibilities

  • Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
  • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
  • Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
  • Develop and implement on the job-training for the team
  • Provide inputs for the development of annual manpower plan
  • Ensure the implementation of the Retail’s corporate policies and relevant procedures

 Qualifications

  • Bachelor’s degree in business, marketing, or a related field
  • 8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
  • 2+ years of Retail experience is an advantage

Skills

  • Excellent communication and writing skills
  • Editor skills
  • Time Management
  • Interpersonal skills
  • Ability to work under pressure
  • Creative mindset
  • Ability to build agencies and team relationships
  • Service oriented attitude
  • Inquisitive and resourceful personality
  • Superior appreciation of time limitations, priorities, and time allocation
  • Demonstrates strong thought leadership and problem solving abilities
  • English (Full professional proficiency – Required)
  • Arabic (Professional efficiency – Advantage)

 How to Apply

To apply send your CV to [email protected] by 10 th December 2021. Indicating Manager – Brand Marketing on the email subject .

 NB: Flexi Personnel does not charge candidates for job placement.

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