Insurance Business Development and Marketing Manager Job in Nairobi, Kenya

KUSCCO Mutual Assurance Limited was incorporated in Kenya in January 2019 and is a subsidiary company of KUSCCO Ltd with a vision “To be the leading insurer committed to quality with unwavering client focus.”

In order to strengthen our Marketing and Brand awareness, the company wishes to recruit an experienced, dynamic and innovative Business Development and Marketing Manager .

Location: Nairobi

Reporting To: Chief Executive Officer

Main Role: Formulation and implementation of Marketing Strategies, Product Development, Branding, Corporate Communication and Relationship Management.

Duties & Responsibilities

  • Develop and implement business development strategic plans in line with the organizational strategy.
  • Develop annual marketing initiatives that support the organizational objectives, implementing the marketing campaigns to support the objectives and updating marketing strategies based on market dynamics.
  • Coordinate the development and delivery of KUSCCO Mutual product specific and value add marketing information including presentations, factsheets, strategy briefs, commentaries, multi-media updates, brochures & digital marketing deliverables.
  • Be in charge of the marketing budget and optimize on spend to ensure return on investment. Report on all marketing functions to management and oversee the daily functioning of the department
  • Identifying strategic partnerships and potential marketing alliances for the organization.
  • Meet customer service financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
  • Create and build KUSCCO Mutual brand ensuring that it becomes a household name.
  • Monitoring brand attributes implementation and ensuring their consistency throughout the organization.
  • Spearhead consumer profiling database of intermediaries targeting increase of revenues per account
  • Implement approved advertising, branding, promotional and marketing activities.
  • Organize and coordinate advertising/product campaigns with mass media, press releases and public relations activities with targeted communications including brand awareness and visibility.
  • Manage content creation, delivery and engagement on social media, increasing visibility for new and existing products.
  • Improves customer service quality results by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results and implementing recommended changes.
  • Keep abreast with industry trends/issues and regulatory developments within the region and beyond.

Minimum Academic Qualifications & Experience

  • Bachelor’s degree in Marketing, Public Relations, Communication or any other relevantmfield. A Master’s degree in Marketing, Public Relations, Communication, Strategic Management or any other relevant field will be an added advantage.
  • Professional qualification in Insurance (ACII, FLMI or AIIK)
  • Have a minimum of eight (8) years’ experience in the insurance industry, and a minimum of three (3) years in a management role with proven result oriented track record.
  • Experience in managing and optimizing targeted digital campaigns (Facebook, Instagram, Twitter etc)
  • Experienced leader of diverse people and processes with ability to lead, develop and direct team members to deliver high performance targets and standards.
  • A demonstrated adaptability to drive change and transformation.

How to Apply

If you believe your experience, competencies and qualifications match the job and role specifications described; send your application letter (stating current and expected pay) & updated CV(with details of at least 3 referees one of which must be immediate or former supervisor ) addressed to the Chief Executive Officer to reach us on or before 31st July 2020 by email to: [email protected]

Only shortlisted candidates will be contacted.

Candidates who had submitted their applications earlier need not to re-apply.

Job Summary:
Job Title
Job Category
Job Type
Company / Organization
Approx. Salary
Job Opening Date
Job Expiry Date
Job Details
Job Location

Nairobi, Kenya

Nairobi County

Partagez et envoyez cette annonce à vos amis !
Sales Support Executive Job, Latest Sales & Marketing Jobs In Kenya,  Position: Sales Support Executive, Job Type: Full time, Job description Solar Rays Energy Sacco is the fastest growing and…
Sales Representatives Job, ,  Job Summary We are looking for a motivated individual to join our team as a Sales Representative. Your primary job duties will include developing a relationship…
Marania Farm Cashiers (3 Posts) We are looking for a Cashier to manage all transactions with customers accurately and efficiently. You will be tasked in receiving payments and issuing receipts,…
Title:  Senior Accountant REF. NO KNQA/NO 7/2020 Basic Salary Scale: Ksh 61,670 to 96,733 pm Leave Entitlement: 30 days per financial year Terms of Service: Permanent and Pensionable Qualifications A…
Product Manager Job, Engineering Jobs In Kenya 2020,  Job Summary We are looking for an experienced Product Manager who is passionate about building products that customers love. You will join…
Sales Executive Job, Current Sales & Marketing Jobs In Kenya, Location: Meru, Nyahururu & Narok, Job Ref: HR-PGL-20/07-2020, Job Description Power Governors Ltd (PGL) is a Kenyan based Award-winning medium-sized…
Head Of Sales Job, Latest Sales & Marketing Jobs In Kenya, Title: Head of Sales – Home Furniture, Location: Nairobi, Gross Salary: Competitive based on experience, Reporting to: C.E.O, Our…