Kenafric Industries Area Sales Manager Job in Kenya

Kenafric Industries Limited

Job Title: Area Sales Manager

Department & Section: Beverage Division

Main Purpose of this Position: To achieve regional sales targets by delivering growth, profitability and cash flow targets to meet business objectives.

Key Deliverables for this Position

  • Achieve sales targets and customer base growth.
  • Monitor and achieve cash flow targets.
  • Ensure customer satisfaction is achieved.
  • Achieve Cost targets

Key Responsibilities

  • Implement departmental strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institutions objectives.
  • Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
  • Vetting and adding new direct and indirect customers, enhancing business scope.
  • Implement efficient route to market, ensuring accurate & timely tracking & reporting of primary and secondary sales, ensuring down the line support.
  • Developing customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped.
  • Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective territory objectives
  • Reporting market trends and competitive information to sales, product development and merchandising for growth of sales and profitability.
  • Achieving on time error free and in-full order fulfillment and liquidate slow moving and dead stocks.
  • Managing talent in respective territory including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
  • Implementing best practices in respective areas of work
  • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture

Financial Resources / Other key Resources / Assets

  • Money
  • Finished goods
  • People
  • Co. Vehicle

Key Interfaces


  • Supply Chain
  • Finance
  • Audit
  • Marketing
  • Insurance


  • Customers

Academic Qualifications

  • Degree in Sales and marketing.

Professional Qualifications

  • Professional Membership

Job / Functional Skills

  • Leadership Skills
  • Reporting Skills
  • Sales & Marketing Skills
  • Relationship Management Skills
  • Interpersonal skills
  • Decision Making Skills

General Skills

  • Teamwork
  • Communication Skills
  • IT skills
  • Customer Service
  • Time Management


  • Customer Centric
  • Ownership
  • Continuous Improvement
  • Leadership

Relevant Experience

  • At-least 5 year(s) relevant experience- Prior beverage experience is beneficial.

How to Apply

Applications to be sent to [email protected] with the subject- Area Sales Manager-Mombasa

Deadline for applications is 13th November, 2020

Job Summary:
Job Title
Job Category
Job Type
Company / Organization
Approx. Salary
Job Opening Date
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Job Details
Job Location

Mombasa, Kenya

Mombasa County

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