Marketing Job (IT Solutions)

Marketing Officer Job, Latest Sales & Marketing Jobs In Kenya,

Title: Marketing Officer – IT Solutions,

Location: Nairobi,

Our client is a leading ICT integration company seeking to fill the position of a Marketing Officer. This role is critical in planning and execution of marketing strategies that shall result in lead generation and continuous pipeline of sales.

Key Responsibilities

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Implement ideas and strategies that shall enable all team members support the team in lead generation
  • Undertake review of company’s products and service content
  • Research client base to find new profiles of customers and sell to them accordingly
  • Manage e-commerce store(s) and strategy, including update of products stocks and prices
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels
  • Create and manage a rich library of content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
  • Track, measure, and analyze all initiatives to report on social media RO
  • Explore new ways to engage and identify new social networks to reach our target buyers
  • Drive consistent, relevant traffic and leads from our social network presence
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.)
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
  • Work with the sales team in following up on quotations and closure of marketing generated leads and sending weekly reports every
  • Increasing brand awareness and customer loyalty
  • Organize trainings on marketing for team members

Qualifications

  • A bachelor’s degree in Communications /Marketing or an equivalent
  • A minimum of 3 years’ experience in a busy marketing environment
  • Experience in Social Media Management, Content Creation, Data Collection and Analysis
  • Strong verbal and written communication skills
  • Attention to Detail, Self-Motivated, Creative Problem-Solving Skills
  • Ability to lead and to contribute to the team

How to Apply

  • If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject ( Marketing Officer – IT Solutions ) to  [email protected] before  15 th August 2020 .
  • Kindly indicate current/last salary on your CV.
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