Retail Brand Manager Job Flexi Personnel

Retail Brand Manager Job, Sales & Marketing Jobs December 2020,

Job Title: Retail Brand Manager

Location: Nairobi

Job Description

The Brand Manager is responsible for supporting the Senior Marketing Manager in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaign planning & execution. The role holder will also be responsible for the implementation of our private label communication support plan across our key defined markets, ensuring providing proper support to the markets. He/she will work on optimizing the media strategy & media mix of the Brand through coordinating with the different markets and external media agencies.


Brand Ownership

• Support Head of Brand Marketing in building Carrefour’s mother brand and Carrefour’s private labels across markets
• Support in campaign development through qualifying & briefing agencies across the region
• Lead on the execution of campaigns across different touchpoints
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
• Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
• Lead on the execution of our private label communication campaign across priority markets.
• Work closely with Insights team to measure and act upon Customer Insights and all developed elements

Media Plan and implementation

• Work with Media agency to define and implement an optimum media plan for all countries that MAF Retail operates in.
• Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
• Coordinate with the Commercial teams to ensure flexibility in planning to maximize commercial revenues and income from advertising sales from media portals
• Define best practices of Online media planning and share across markets
• Communicate the latest trends, updates and best practices in media planning to the team and countries

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
• Develop and implement on the job training for the team
• Provide inputs for the development of the annual manpower plan
• Ensure the implementation of MAF Retail’s corporate policies and relevant procedures

Finance Responsibilities

• Ensure alignment of procedures in accordance with the Delegation of Authority (DOA)
• Assist in monitoring the allocated budget to ensure compliance and highlight possible issues
• Provide inputs on the preparation of budget when necessary
• Provide inputs on cost reduction measures


• Bachelor’s degree in business, marketing, or a related field
• 8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
• 2+ years of Retail experience is an advantage
• Ability to build agencies and team relationships
• English (Full professional proficiency – Required)
• Arabic (Professional efficiency – Advantage)

How to Apply

To apply, send your CV to  [email protected] by 13th December 2020

NB: Flexi Personnel does not charge candidates for jobs placement

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