tushop
We are searching for a stellar Marketing Associate in Nairobi.
Who we are: Tushop’s mission is to reduce the cost of living for Africans, together. Tushop is made up of an impact-driven team striving to build something of value in this world.
We persistently dream big yet are energized by the small.
As a social commerce company, we seek to make food and groceries cheaper for our customers, while adding convenience, and helping farmers and manufacturers to sell their goods and grow.
Tushop is at an early but exciting stage – supported by a cadre of eminent investors.
What we do has great impact:
- we help farmers and suppliers make products people want; we empower stay-at-home moms without formal employment to make incomes on the side and feel pride with how they support their communities and neighbors;
- and we help young entrepreneurs who run cyber cafes, beauty shops, and kiosks to provide more value to their customers. We help anyone who buys food to be able to do so more cheaply and conveniently.
- And we help our own employees learn what they want to learn, build what they want to build, and become who they want to become (and get paid doing so!)
Your role:
Title: Marketing Associate
Reports to: Marketing Manager
Location: Nairobi, Kenya
The Marketing Associate at Tushop plays a pivotal role in driving online sales and increasing brand awareness. They will be a crucial part of the Marketing team, helping the team plan and implement marketing strategies.
With a good understanding of the extensive details of marketing and familiarity with ways to analyze market research and customers’ behavior, the Marketing Associate will help the company achieve its business goals by building strong marketing and brand awareness campaigns.
The ideal candidate will have a good mix of offline and digital marketing experience, with a strong understanding of digital marketing best practices and experience with e-commerce platforms, as well as the ability to analyze data and use it to make data-driven decisions.
Key Responsibilities:
- Developing targeted online and offline advertising campaigns and contributing ideas to marketing campaigns
- Supporting the development and execution of the company’s overall marketing strategy to drive e-commerce traffic and sales
- Conducting market research to understand customer behavior and preferences and analyzing research data to identify and define audiences
- Managing social media accounts to engage with customers
- Optimizing website content for search engines
- Analyzing online traffic and sales data to inform marketing strategy
- Develop and execute email marketing campaigns to engage and retain customers
- Collaborating with the marketing team on marketing campaigns and other promotional initiatives
- Compiling, distributing and presenting ideas, information and strategies
- Coordinating promotional activities, events and interviews
- Managing production and performance of multimedia content
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Analyzing data to track and measure the success of marketing initiatives, and making data-driven
recommendations for improvements - Manage and optimize the company’s online advertising campaigns (e.g. Google AdWords, Facebook Ads, etc.)
- Collaborate with cross-functional teams (e.g. Product, Customer Service, Finance) to ensure a seamless customer experience
- Stay up-to-date with the latest marketing trends and technologies, and continuously look for new and innovative ways to reach and engage customers
Possible Future Responsibilities:
- Manage a team of Marketing and Sales Associates
- Develop and run creative marketing campaigns
- Growing internal marketing capacity
The profile we’re likely to hire:
- Bachelor’s degree in a relevant field, such as Marketing or Business
- 3 years of experience as a Marketing Associate or similar role
- Experience in the e-commerce, retail and/or FMCG sectors a plus (especially in emerging markets)
- Knowledge of marketing digital tools and techniques
- Proven track record of success in driving data-driven marketing strategy and marketing campaigns
- Strong analytical and problem-solving skills with high creativity
- Exemplary ability to prioritize key initiatives and opportunities for efficiencies and impact
- Excellent communication and interpersonal skills
- High level of organization and attention to detail
- An individual who exemplifies integrity and honesty
Our Core Values:
Reliable, Innovative, Customer-centric, Ambitious, Do right by others (RICAD)
1. We find reliability sexy. Our colleagues and customers know that we get things done, well. We know that we are reliable by being excellent and consistent executors.
2. We are relentless in our pursuit of innovative and simpler ways of doing things. The status quo is never good enough. The only constant is change, and we seek it always for the better.
3. Customers are at the center of what we do. We think hard about how we can delight customers in big and small ways. We obsess about customers’ experiences and don’t expend energy on bureaucracy, politicking, or competitors.
4. Ambition is our fuel. We think big but know that everything starts small much like the oak tree that starts out as an acorn. We want to build big businesses and have big impact. We build with scale in mind.
5. We do right by others because we want to have a net positive effect on those around us – employees,
peers, managers, customers, suppliers, farmers, Community Leaders, citizens…and we take this seriously.
We realize that sometimes doing what’s right might not be the most popular choice. We also realize that
we might not always get it right, and in such instances, we take pride in course correcting.
Why Tushop?
If you’ve ever been curious to see the initial days of a company and be part of that story, then this is your chance.
Since we are at an early stage, you will be able to see and feel the direct impact of your work. You will have ownership of your tasks and you will not be micromanaged. You will make things happen. Lastly, you will work with a fun, fast-moving, customer-centric, reliable, and supportive team.
Why not Tushop?
- We experiment a lot. If you like dotting all your i’s and crossing all your t’s before making a move, then you might not enjoy working with us.
- We are low-ego individuals. If you need praise, need to always be right, or need someone else to fail to feel self-worth, this role is not for you.
- We believe that fieldwork makes the dreamwork. We don’t hide behind laptops every day; we instead thrive by engaging with customers, suppliers, partners, and teammates on the phone and in the streets. (We find it invigorating – and hope you’d find it that way too!)
If this sounds like a place that you are looking to work, then come join us: Apply Here . If not, then please share this JD with someone who might be a great fit (and become our customer!)