Key Responsibilities

Product Strategy & Market Expansion Lead TouristTap's commercial growth across Kenya & Africa.

• Develop go-to-market strategies, pricing models, and new revenue opportunities.
• Translate market insights into product improvements and positioning.

 Strategic Partnerships

• Build partnerships with hotels, resorts, tour operators, airlines, transport providers, and tourism associations.
• Engage tourism boards, government agencies, wildlife conservancies, and county governments.
• Collaborate with banks, card schemes, fintech companies, and payment providers.
• Negotiate and secure valuable partnership agreements.

Merchant Acquisition & Activation

• Drive merchant acquisition across tourism and hospitality.
• Manage acquisition from prospecting and negotiation to onboarding and activation.
• Strengthen merchant engagement, transaction activity, and retention.

Revenue & Business Performance

• Own revenue targets, transaction growth, and merchant performance.
• Identify new opportunities, markets, and distribution channels.
• Convert partnerships into sustainable revenue and business growth.

Stakeholder & Product Leadership

• Build relationships with senior executives, institutional partners, and industry leaders.
• Represent TouristTap at industry forums, conferences, and strategic engagements.
• Collaborate with Product, Technology, Marketing, and Operations teams to improve customer experience and adoption.

Your KPIs include:

• Strategic partnerships secured
• Merchants acquired, activated, & retained
• Transaction volumes and revenue growth
• Customer acquisition and market penetration
• Partner engagement and retention
• Market expansion milestones

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Tourism, Finance, Commerce, or a related field. MBA is an advantage.
• 5–10 years of experience in business development, partnerships, fintech, banking, payments, tourism, or hospitality.
• Proven track record in negotiations, merchant acquisition, revenue generation, and market expansion.
• Strong understanding of digital payments, merchant acquiring, and product commercialisation.
• Experience engaging senior executives, enterprise clients, and institutional stakeholders.

Key Competencies

• Strong commercial acumen and strategic thinking
• Established industry networks and relationship-building skills
• Excellent negotiation, influencing, and presentation abilities
• Product growth and market development expertise
• Entrepreneurial mindset with strong execution capabilities
• Ability to work independently and deliver results