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- Company: SBM Bank
- Location: Kenya
- State: Nairobi
- Job type: Full-Time
- Job category: - Sales/Marketing Jobs in KenyaSBM Bank Jobs in Kenya
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Job Description
SBM, a growing international financial institution in Africa, provides a wide range of corporate and commercial banking solutions to its clients. Kenya will operate as a gateway to Africa for SBM. SBM Bank (Kenya) Limited shall focus its activities on products and services for corporates and SMEs.
Job Purpose:
Reporting to the Cards Issuing Lead , the Card Sales Officer will be responsible to promote relevant eBusiness products and guide the front-line staff members on card products in view of generating leads and concluding sales.
Key Responsibilities:
- Assist the team in achieving the sales target set by expanding the card portfolio
- Identify potential markets/line of business to meet growth objectives and propose sales strategies to improve the quality of business
- Monitor actual performance against budget and propose corrective measures
- Suggest process improvement and control mechanism to mitigate any risks involved
- Monitor product profitability and performance
- Regularly review branch sales collaterals & SBM website for cards products
- Perform Competitors Analysis
- Perform Customer research – prospects and existing customers
- Collaborate to develop annual sales and marketing plans
- Perform branch visits to enhance staff knowledge of card products and provide sales guidelines
- Prepare Business case for cards initiatives/marketing campaigns
- Design customer acquisition marketing campaigns and collaterals
- Monitor card sales figures and liaise with relevant teams to take remedial actions
- Develop and review card issuing procedures & guidelines across various units in the Bank
- Develop initiatives to improve customer services and experience on cards product
- Perform Cards product lifecycle management
- Manage Merchant Discount Programme – Liaise with new and existing merchants and perform monthly update of offers with Marketing Team
- Drive the credit card reward programme and undertake marketing negotiations with merchant partners so as to secure valuable deals
- Maintain regular working relationships with merchants and effect regular visits in order to ensure continuity in programme
- Ensure that credit card campaign mechanisms are adhered to and perform Card Campaign evaluation
- Follow up on cards system issues/projects to ensure resolution and participate in relevant User Acceptance Testing
- Provide daily support to Service Units & other departments on card products related queries
- Perform any other related duties as may be required
Qualifications, Experience & Skills:
- Degree holder in Marketing/Communications/Management/Banking or any related field will constitute an advantage
- At least 3 years of working experience in sales/card issuing or other control functions
- Sound understanding of Card products
- Excellent mastery of basic sales techniques
- Excellent communication and interpersonal skills
- Organised team player with a ‘can do’ attitude
- Ability to work under pressure and meet tight deadlines
- Flexible, proactive and solution provide
